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June 12, 2019

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Impacts of Fast, Seamless, and Personalized Service Delivery on Businesses

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Product quality will matter less if the product itself is not delivered on time. Poor delivery can result in customer and money losses. This is especially for businesses that operate online. With the seeding of online reviews and rating websites, the voices of customers monitoring work from home productivity are easily heard by other customers. When customers turn their back on a business, that trust will to their rival. But, aside from fast service, there is an increasing need for organizations to offer personalized and seamless service delivery. Keep reading to know why:

Increase Competitive Advantage

A quick service delivery helps businesses stand out in their industry. This is because most businesses take a while to respond to the inquiries of their customers. These days, customers tend not to have the patience to wait for services to arrive. Rather, they easily decide to turn to another company hoping to get what they need.

Increase the Number of Repeat Customers

Customers come back to a business that gives them the best experience. Thus, offering them fast, seamless, and personalized service delivery attracts them back to one’s business. This impresses customers and ensures they don’t look elsewhere. Plus, happy customers are willing to refer the business to others, driving more sales to the business.

Seamless Customer Experience

A consistent customer service delivery speed can improve customer satisfaction. With this approach, businesses can collect customers’ feedback and solve their problems quickly. By delivering personalized data, customers will have their individual needs met. For businesses, this means using strategies such as intelligent routing and advanced CRM.  Intelligent routing lets customers connect to agents who have the correct expertise, offering specialized service to high net worth customers.

Maintain a Better Balance Between Automation and Live Agents

Automated customer service is vital to the success of any customer service strategy. Some customers do not want to explain their specific circumstances to a live agent. Others have simple needs that an automated service like a FAQ page or live chat can handle. Meanwhile, a complaint or inquiry can require a customer to speak with a live agent. When this occurs, the transition must be fast and seamless. Also, personalized service comes into play by tracking the preferences and habits of customers as well as matching them to every interaction.

Empower Continuous Improvement

By taking steps to provide personalized customer service, a business lays the foundation for continuous improvement for their bigger customer experience efforts. As their agents learn to communicate more effectively, they will get more conversions and the opportunity to achieve sustainable growth.

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In Business

Why Business Needs Stronger Control over Consumer Data

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Data privacy has always been a priority for everyone. However, as data becomes digitized and more information can be shared online, data privacy is becoming more important. Companies may possess personal information of their customers that must be secured to protect their customers’ identity. Exposing customers’ identity will tarnish the reputation of a company. This makes it important for companies to have stronger control over consumer data.

Importance of Data Protection and Security

Protecting business and consumer data is paramount to the success of a company. Adopting privacy and security practices will give businesses more control over their data. Here’s why this is important for any company:

  • Meet compliance requirements. Companies that fail to implement privacy protection will face hefty fines and penalties. Also, they risk losing valuable business relationships if they fail to comply with their contractual requirements for privacy protection.
  • Prevent data breaches. Organizations must implement strong security safeguards to protect personal data to reduce the number of security incidents which lead to privacy breaches. Even fewer breaches can mean that a business can lose trust which can result in them losing customers and even partners. When data ends up in the wrong hands, this can hurt businesses as they have to deal with fines, penalties, and civil suits.

  • Maintain and improve brand image. A privacy breach can damage brand value and reputation. Organizations must make consumer data protection a priority by following privacy practices. This will build connections to their brand, improving brand reputation and value.

How to Protect Consumer Data

A lot of businesses overestimate their ability to handle data loss after a breach takes place. Many of them think they are well-prepared to put off phishing efforts without realizing that most data breaches don’t happen this way. Systems such as unsecured portals, endpoints, websites, smart devices, and networks are vulnerable to possible invasion. That is why companies must review their safety mechanisms for secure data processing and handling in their IT environment.

One of the ways to protect consumer data is to stay current on encryption practices. Also, it is important to limit access to customer information. The fewer the people with a need for access, the fewer the chances for hackers to attack at a weak point. Also, data must be destroyed after using it. There are professionals who can completely destroy data without leaving any trace. This service is usually available as part of electronic waste recycling packages. But, complete data wiping and deletion can also be done by the in-house professionals if companies have them.

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