Real estate is a competitive business. One must try something different to stand out from the crowd and make an impression. Whether redesigning the logo or choosing the right colors for the flyers, there are many ways to set oneself apart from other agents. This article suggests using real estate marketing materials to create an emotional response in potential buyers that will help them remember—and choose—the particular one over anyone else.
Differentiating the Brand
It would be best to make the brand stand out to distinguish a business from the crowd.
No matter the style or format, one should use colors and fonts that set one apart from others in the field. An excellent rule of thumb is to use one or two unique features and build around them. Clients won’t know where to look for the dealer if everything looks the same.
You can also differentiate yourself by using a different logo than everyone else, having an unusual voice or tone that conveys emotion through written words, or even using a different medium like video instead of text.
Use Personal Touches
Personal touches are the most effective way to stand out in a crowd. They don’t have to be complex, but they do need to be personal and authentic.
Here are some ideas:
- Use pictures of you doing something you enjoy or with essential people in your life. These can be family members, friends, clients, or co-workers you’ve helped. Showing this side of yourself makes it clear that real estate isn’t only about business for you — it’s about relationships with people who matter most in your life and community.
- Share stories from your journey toward becoming an agent on several social media platforms. Your unique story can help set the tone for how other agents think about their career paths and how potential customers will relate to them when they come through their door.
- Please keep posting relevant content with quality images/videos regarding property businesses and interact with clients daily. This will increase the digital presence of a broker that can achieve the target audience online.
Create an Emotional Response
To render your audience feel something, you must know what’s important to them. You can ask them questions during sales or by taking stock of their online activity. Then, you can utilize that information to determine what makes your prospect most likely react emotionally. For example, suppose someone is interested in buying an investment property and spends a lot of time on real estate websites looking at rentals. In that case, they may be more interested in hearing about how you’ve helped others rent out their properties than if they were only curious about buying a home.
Use a Professional
Don’t try to do it yourself. Hiring a reputed graphic designer will ensure that your materials are professional-looking, on time, and suitable. They’ll also save you tons of time in the long run because they know what works in design and printing.
Be free to contact reputable estate dealing organizations if you face issues.
Take a look at the real estate marketing materials that surround you and ask yourself these questions:
- How many of them don’t have a photo?
- How many of them are black and white? Or maybe even one solid color?
- How many use clip art or stock photos instead of original photography?
Consider using these tips if you’re looking for a way to persist in a crowd. You don’t have to go all-out with every piece of marketing material or website design, but the more you do, the better off your business will be. There’s no best approach; keep trying new things until you find one that does the trick.