If you’re already well-versed with the world of marketing, there’s a good chance that you already have worked with a bit of written content already. Written content is not only the way you get people in the door, it’s what gets them to stay, which is why important content is so helpful for businesses. the problem that many brands face then is that the content across their website is quite different at best and wildly inconsistent at worst – and this is something customers pick up on very quickly. In this article, we offer some tips to help you better manage this content consistency to help you look as professional as possible
Getting started with more consistent copy
If you’re not interested in hiring any digital marketing companies in Australia and have instead decided to commit to your own content strategy ideas, you’ve probably found out that it isn’t as easy as it looks. Consistency in copy is perhaps one of the most difficult things to manage because it’s so simply to overlook, which is why you have to commit today to remedying this. The best place to start is by going over your brand guidelines, and if you don’t have any brand guidelines set up, now is definitely the time to do that. Your brand guidelines will detail a lot of important information about your brand, such as your audience, tone of voice and similar information. This information is extremely important when you have other people write content on behalf of you – rather than vaguely explain what you need, offering your brand guidelines will instead ensure that what you need is crystal clear. If you’re yet to create your brand guidelines, the best thing to ask yourself is what your customers will likely expect your brand voice to sound like – are you a fun and cheeky brand, or a serious and straight to the point one? By working this out early, you’ll be able to carry this tone of voice across everything you do.
Matching your copy up
After you have some idea about what the voice of your brand is, it’s time to apply this to all of the content that is already on your website so that you can use it in all future content as well. This doesn’t mean you should go for an incredibly drastic rehaul of your entire website, as you should have already had some idea of what your brand sounds like. Ideally, creating your new copy should lean somewhat on what you already have as you’ll open yourself up to to many reworks otherwise, and this is absolutely not in the best interest of your brand (unless you got it really wrong the first time.
Get that copy consistent today
Even if you get people in the door, their trust won’t last long if they find that the copy around your website has obviously been written by a few different people. Ensuring that copy is consistent across the board is crucial to ensuring you look tech professional and retain all of your hard-earned clients now and into the future. In any case, if you don’t have a brand guideline set up, perhaps now is the time to do it!