The world of marketing changes quickly. What was effective last year is not going to be as effective this year. Therefore, particularly in the world of digital marketing, it is critical for companies to keep up with these big changes. There are a few major shifts that people are going to see in the world of online marketing in 2020 and beyond.
The Growth of Automated Chat Systems
Often called “chatbots,” these are personal assistants that are going to greet people on websites without having actual personnel behind them. 2020 is going to breathe more life into these automated chat systems than in the past.
Now, these bots are going to have more personality than they did before. This is going to make them more convincing, convincing people to actually use them.
The Growth of Social Shopping
For years, businesses have been looking for ways to get their social media followers to actually head to their online stores. Now, this dream has come to life. Social commerce is the term used to describe purchasing products directly through social media posts and ads.
Now, people do not have to leave the site to shop. Even though these posts aren’t brand new, they are going to be used in 2020 more than they ever have before.
Businesses need to take advantage of this and find ways to build social posts that can boost their revenue. This is going to be a gamechanger in 2020.
The Growth of Online Marketing
These are only two of the biggest ways online marketing is going to change in 2020. Those who are looking to remain competitive this year and beyond need to make sure they stay on top of these changes. They are going to make a significant difference in the marketing world.