What Makes Up An Effective Business Card?

Although you might think that there are no actual business card rules for small business owners to follow, this sentiment is actually far from the case – effective business cards provide so much more than run of the mill cards featuring just a name and contact information. Clever use of design and the space on the card can yield results that make a business card stand out, but it is also important to ensure that you abide by certain design requirements to guarantee that your business card is actually legible. To help you understand how to make the perfect business card, in this article we provide some simple and interesting tips to get you well on the way to business card success.

Business card tips to get you started

If you’re looking to get fast business card printing but are unsure about what to actually put on your cards, the best place to start is usually knowing that you should only be including only enough information to interest anyone reading your business card, while still ensuring that it remains memorable – although you may occasionally be tempted to include a heap of information to convey everything you want interested parties to know, sometimes they should be compelled to find out the information for themselves – including everything about your business – social networks, taglines, every contact detail imaginable – will inevitably require you to shrink the font size, and that’s the last thing anyone reading a business card wants. This is because you need your business card to be completely legible at a glance – a quick look should tell your reader everything they need to know, which in turn makes them much more memorable. This also means that you should avoid any fonts and colours that make your message unclear – the only bit of distraction you might want to include on a business card is the clever use of your logo.

Make yourself look professional

If you’re wanting to make a good first impression, it’s always a good idea to get your business cards printed professionally. DIY business cards will always look like you printed them at home (except if you have a very high quality printer handy), and this cheapness never comes across as a positive for potential clients. When you do pursue this professionally printed route, it’s also important to not go too outlandish with all of the finer details that you have available as options. Finishes – including  rounded corners, die cuts, punched holes, unusual sizes, embossing, foil accents, and folds – should be considered carefully in relation to your brand, as they may scare off people quickly in industries unfamiliar with such touches. Design for your audience. Finally, it’s never a bad idea to provide a very concise and simple call to action to drive people to act in a certain way – as this option can take up very valuable space on a business card, it’s certainly not an option for everyone.

Is it time for you to implement some clever business card design?

In short, highly effective business cards require more than basic name and contact information – investing time into making your card stand out (without getting too crazy) is the best possible way to ensure that your business card won’t be thrown out as quickly as you are able to hand it out. Although you might think that it’s too small a space to work with, there are countless things you can do to make a creative card – sometimes you just need to think outside the box.

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