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SEO trends come and go as Google keeps changing its algorithm more than once every day. Thus, SEO services in India have to be on their toes in terms of keeping up with these changes. So, considering all the rules and modifications made this year and what’s new in the SEO world in 2022? Let’s find out!
- Paying more attention to user intent
User intent is a trend that is here to stay, and all SEO services in India are focused on fine-tuning this aspect. Therefore, it is high time to think of SEO in terms of user behaviour and intent and choose keywords accordingly. Besides, Google has come up with new updates regarding indented SERP outcomes and meta title tags, regardless of the kind of queries. Thus, be it web content, blog, or videos, the content has to be created with an in-depth understanding of what the user is looking for.
- Quality and uniqueness of the content
A common trend noticed in many significant sites is that they have pages that are “Discovered but not indexed” as per Google Search Console. Though there are many reasons for this to happen, the prime one is the lack of quality and uniqueness of content. SEO services in India will make sure that your content is anything but generic. Instead, they will try to publish the kind of content that is relevant but not yet widely covered by any other website.
- An increased focus on localized content
In 2021, the SEO services in India saw that Google was giving more attention to content localization. As such, country-focused content has started outranking the globally-focused ones. This trend is expected to continue well into this year. So, the advice for the country or area-focused businesses is to create content and choose keywords accordingly. Even globally-focused companies can try to create more content based on their operations in different states or cities.
- SEO services in India looking for unique visual content
Uniqueness is a feature that’s in demand not just in written content but also in visual ones. It is high time to stop relying on stock images for your web pages. Thus, expect to see a decline in ranks for the pages that are still using solely stock imagery for their products and services. The users want to get a real feel of the products or services you are selling. Therefore, Google is keen on rewarding sites with original images in a bid to encourage more sites to do the same.
- Greater emphasis on natural language processing
With voice searches becoming the order of the day, natural language processing is bound to receive more attention. For example, SEO services in India understand that the user is much more likely to search for “what does a goldfish eat?,” rather than simply “goldfish food.”
Even if you hire an SEO company to do the job for you, it helps to have some knowledge about the current trends. And now you know all the important ones!
