In Business

THE REASONS YOU SHOULD WORK WITH AN INFLUENCER MARKETING AGENCY

January 6, 2021 No Comments

Influencer marketing has shown to be an efficient strategy to connect with new audiences authentically. A company can directly reach an influencer who is goal-oriented and strike a partnership deal with them. However, the challenge is finding or reaching influencers. It is not easy, time-consuming, and many times a connection is needed to establish such relationships. Luckily, an Influencer Agency acts as the bridge between brands and influencers. It helps the brand attain its goals by planning and facilitating an influencer marketing campaign and measuring the results. Here are the reasons to work with an influencer agency.

Save time and money

Influencer marketing can be time and money consuming for companies who do it single-handedly. Finding and wooing an influencer to collaborate with your brand is not easy. Again, suppose a company is considering taking a hands-on task with content creation. In that case, it can take a lot of time and money, especially if they lack dedicated content creators, photographers, designers, copywriters, etc.

However, using an influencer agency means that it takes over most of the work, saving you a big part of your time and money. It works on your behalf, establishing proper communication with the influencers wooing them to collaborate with your brand. Working with an influencer agency is cheaper than paying so much to find and cultivate a connection with an influencer who may end up turning you down.

High-quality content

Influencer marketing agencies have highly talented content creators. They help influencers create high-quality and eye-catching content through compelling texts, graphics, and videos. They know what type of content an influencer makes, which influencer needs more creative input from them, and which influencers perform well in creating their content. That results in relevant and quality content for your brand.

Take advantage of influencer marketing experts.

Another reason to work with an influencer agency is that you benefit from influencer marketing experts. They have been in the market long enough so, they know what works, what doesn’t, and how to get through it. Some of them are influencers themselves and understand the dynamics of influencer marketing. They know the effective influencer marketing campaigns and current trends.

Another most valuable part is that influencer agencies know how to deal with influencer fraud and identify a fake influencer who only claims to be one because of dodgy behaviour and inactive followers. The influencer agency has done many campaigns and knows which influencers match what brands to bring the best results.

Build long term relationships

For an influencer agency to succeed, it must match the client’s requirements and an influencer’s capability. That requires building a personal relationship with everyone involved in the marketing campaigns. When you create a long-term relationship with an influencer agency, it becomes easy for them to find influencers to tell or represent your brand’s story. They get to understand your company’s goals and the message you want the influencer to deliver to your target audiences.

Continuity in marketing campaigns

Working with an influencer agency leads to a more consistent consumer experience due to ongoing marketing campaigns. Since it works with you to plan, implement influencer marketing campaigns, and measure your marketing results, it will not stop until you achieve your marketing goals.

The bottom line

An influencer agency helps brands manoeuvre in the complicated field of influencer marketing and helps them establish and nature relationships by partnering with the world’s leading influencers.

In Health

Is Butter fruit Good For Diabetics?

December 22, 2020 No Comments

Type 2 diabetes is a chronic metabolic disorder characterised by high blood sugar levels caused due to the inability of the pancreas not making sufficient insulin or cannot effectively use the insulin. The body requires fuel for energy and gets it from the food we consume, while insulin plays a significant role in storing and releasing glucose as and when needed. Lifestyle modifications and losing weight can greatly help in controlling diabetes. The right kind of food you eat and the way in which you consume them tend to play a great role in regulating blood sugar spikes and managing diabetes.

Read through this article to get an insight into how avocados or butter fruit can help diabetic patients in controlling blood sugar spikes.

Butter fruit is gaining huge popularity in recent times as it comes with an impressive nutrient profile. The goodness of vitamins, minerals, antioxidants and healthy fats greatly benefits people with diabetes to enhance their total well-being.

Lower Blood Sugar Spikes

Butter fruit being low on carbohydrates has a minimal impact on blood sugar levels. As per the study published in Nutrition Journal, adding half an avocado in the daily diet helped in stabilising blood sugar levels by improving insulin sensitivity. In addition it also aided in maintaining lipid profile and shedding excess fat.

Good Source Of Dietary Fibre

Avocados are a good choice of fruit for people with diabetes as they are low in carbohydrates and high on dietary fibre that averts blood sugar spike. Eating butter fruit keeps you satiated, delays gastric emptying time and reduces unwanted hunger pangs. Several studies have revealed that a high fibre diet controls fasting blood sugar and HbA1C.

Promotes Insulin Sensitivity

Losing weight by 5-10% can increase insulin sensitivity and lowers the risk of developing diabetic complications. The richness of healthy fats in avocado helps the system use insulin more effectively and also keep you fuller for longer duration and manages weight.

Packed With Healthy Fats

Avocado bestowed with good fats such as monounsaturated and polyunsaturated fatty acids helps to raise good cholesterol (HDL) levels and clears out bad cholesterol thereby reducing the risk of cardiovascular disease, heart attack and stroke. Apart from this, high on potassium avocados negates the effect of sodium and controls blood pressure.

Recommended Intake

A serving of butter fruit offers you 160 calories, 2 gram of proteins and 15 gram of healthy fatty acids and only 9 grams of carbohydrates of which 7 grams are dietary fibre, which makes it a very low carb fruit and absolutely low on sodium and cholesterol making it a perfect fruit for all health-conscious individuals.

The recommended serving size of an avocado is one-fifth of a medium fruit, which serves about 50 calories. It is best to use avocado as an alternative for foods that are heaped with saturated fat, like cheese and butter. For instance, mash up an avocado and spread it on toast instead of using butter. Regular addition of this nutrient-dense super fruit is known to optimise overall nutrition, sustain weight and lowers the risk of metabolic syndrome.

In Health

Homeopathy Treatment and Medicine in Melbourne

December 14, 2020 No Comments

‘The family apothecary’ administers Homeopathy in Melbourne Australia.

Homeopathy medicine is used for the treatment of a disease, which employs specially prepared, dilutes dose of natural substances to stimulate the ability of the human’s body to heal itself.

This was discovered by a German scientist Dr Samuel Hahnemann in 1796.

Homeopathy is derived from two Greek words “homoeos” meaning ‘similar’ and ‘patheia’ to indicate ‘disease, emotion or feeling’

While some people argue against its efficiency, others swear by its great power and effectiveness.

While some argue against its capability, others are swear by its safe and gentle way of treatment as well as its effectiveness.

Homeopathy treatment – the Initial evaluation

Homeopathy is a holistic process of treatment and it works on the principle of “like cures like”. This means that a substance that provokes certain symptoms can also help eliminate these symptoms.

If you go to any homeopathy clinic in Melbourne, the initial evolution of the disease will take a minimum of one hour or even two or three hours.

The traditional Homeopathic doctor will spend that time trying to understand your special symptoms.

Homeopathy treatment – The remedy

Homeopathic doctor in Melbourne may ask about your physical, mental, and emotional complaints or challenges as homeopathy science deals with the treatment of patient’s disease from physical as well as emotional level.

After collecting all your information, the doctor will review data for patterns.

The homeopath will probably undergo a process of “repertorization” which means cross-referencing all your symptoms in books, called Materia Medica, which list the different remedies and their characteristic symptoms.

Homeopathy in Melbourne uses natural medicines to stimulate and strengthen the patient’s immune system to aid the body in healing itself.

Homeopaths often prescribe different medications to individuals with the same condition.

‘The family apothecary’ is one of the best homeopathy clinics in Melbourne.

Homeopathy treatment- In children

It’s quite natural for parents to turning towards the safe medication for their kids.

Homeopathy is effective in the treatment of a child’s various problems.

Whether it is an infantile ADHD , PANDAS/PANS,AUTISM SPECTRUM

and SENSORY PROCESSING or TANTRUMS Homoeopathic treatment is helpful to manage them all.

Homeopathic medicines are not a habit and therefore one does not need to worry about ‘drug dependence’.

Choose homeopathy, and provide your child with the safest and most effective treatment for their disease.

Homeopathy treatment- In women

About two-thirds of homeopathic patients and homeopathic consumers are women. And the simple reason for choosing this treatment is, a safer and more efficient way to cure oneself.

Women’s health is another area of interest for Sarah, who is homeopathic doctor in Melbourne. She has worked extensively with women’s hormonal complaints, including, PCOS and Endometriosis, Thyroid Complaints, Perimenopause & Menopause, Periods, PMS and Anxiety/Depression.

If you are looking for a homeopathic doctor in Melbourne for child or women – Sarah Valentini, Director of The Family Apothecary, is the right choice for you.

Sarah is a qualified classical homeopath. Having been in private practice for over 10 years, she has a special interest in working with children and women.

She is available for in-person appointments at her homeopathy clinic in Melbourne.

In Finance

Park your money in Short Term Funds

December 7, 2020 No Comments

There is a plethora of investment options for investors to choose from. However, only those who are good at financial planning find it easier to come with a decisive investment strategy. Most investors focus on goal based investing as it becomes easier for one to target his / her short term or long term financial goals. Investment planning is easier when you have a defined set of goals. Of course, our life’s goals might change from time to time, but certain goals remain to poignant and investors must indulge in systematic investing if they have to find success with growing their existing financial wealth. Once you have a defined set of goals, the next thing for investors to do is understand their appetite for risk. Especially if you are investing in market linked schemes like mutual funds.

Mutual funds are a pool of professionally managed funds where the fund manager buys / sells securities in quantum with the scheme’s investment objective. The goal here is to help the mutual fund scheme beat its underlying index and in turn help fund owners earn some capital appreciation. What a fund house does is that it collects money from such investors who share a common investment objective and invest this pool of funds collectively across the spectrum. A mutual fund scheme, depending on its short term / long term goal, asset allocation strategy and risk profile may invest in company stocks, debt instruments, treasury bills, government securities, call money, certificate of deposits, etc.

While equity funds are considered by investors who have a long term investment horizon and seek long term capital gains some investors have short term goals to meet. These short term goals may vary depending on the individual and their existing liabilities and financial condition. However if you have surplus cash that you received by any means like a policy you invested for the long term matured or if you inherited wealth from your estranged aunt and wondering what to do with the lump sum, you can consider parking this money in a short term fund.

What are short term funds?

Short term funds come under debt mutual funds. Debt mutual funds are open ended schemes which usually aim at generating capital appreciation by investing in fixed income securities that mature within one to three years. This makes them far less volatile to the fluctuating markets.

Park your money in short term funds

Short term funds only invest in those companies that are known to repay their loans and have a proven track record. This makes them almost averse to credit risk. However, investors are expected to understand that this doesn’t make short term funds entirely risk free. There is always some risk involved when it comes to mutual fund investments. Also, be it equity or debt, mutual funds do not guarantee capital appreciation. Hence, even if debt funds like short term funds may seem like a wiser choice for investors to park their money, they should not depend on one asset class for income generation.

A short term fund can be the perfect option for anyone who wishes to add some liquidity to their portfolio or for someone who has lumpsum capital at their disposal. Short term funds are known to offer way better capital appreciation as compared to conservative schemes and it is definitely a better option rather than just letting the money sit idle in your bank savings account. Short term funds give investors an opportunity to park their money for a short term and earn stable returns with relatively lesser risk.

However, investors who are new to investing or financial planning are expected to consult a financial advisor before investing.

In featured

What You Might Not Have Known About Aboriginal Australian Ceremonies

November 5, 2020 No Comments

Australia is an incredibly rich cultural hotspot containing thousands of fascinating and important rites and ceremonies that have been enacted by Aboriginal tribes for tends of thousands of years as part of important developmental, social and educational rituals. In this article we take a deeper look at some of the celebrations and rites to give you a clearer understanding of how diverse and interesting these ceremonies really are.

An introduction to the corroboree

Although Indigenous artwork might give you a vague indication of the belief systems held by Aboriginal culture, it is often more important that you conduct your own research to gain a clearer understand of what the many tribes around Australia actually practice. A great place to start is by taking a careful look at a corroboree, a generic term for an Aboriginal dance ritual. This is actually a word that was introduced by colonists who butchered the pronunciation of the Aboriginal world ‘caribberie’ and continues to be the word used by white Australians to describe a gathering of Aboriginal people. Corroborees differ to a great extent depending on what part of Australia you might witness one. this is because each of the many hundreds of Aboriginal tribes in Australia have an entirely unique form of corroboree. When it comes to ceremonies that celebrate the Dreaming, music and dancing in traditional ceremonies is crucial in helping pass down this rich and complex religious-cultural knowledge system of Aboriginal people. Rites of passage can often be part of these ceremonies, where both girls and boys participate in their own separate rite of passage rituals to demonstrate the transition from children to adults.

More interesting rites and ceremonies

In addition to rites related to education and rites of passage, Aboriginal and Torres Strait Islander people also conducted smoking ceremonies by burning emu bush. These smoking ceremonies were designed to cleanse in a variety of ways, whether that means to acknowledge ancestors, defy and ward off evil spirits, or heal a sacred site and the involved participants. Walkabout is also something that may ring a bell for many due to the use of the word to describe a simple walk, but in Aboriginal and Torres Strait Islander walkabout is a rite of passage that involves young males living away from their tribe for extended periods of time – even months – to develop into a man separate from their family. The final thing we’d like to touch on is the wonderful music in Aboriginal culture – as well as the world famous didgeridoo traditionally from Arnhem Land in the Northern Territory, musical rituals also included clapping sticks for percussion, flat wooden bullroarer and use of gum leaves as a wind instrument.

There’s an Aboriginal ceremony that you might be very used to

If you’ve ever heard someone acknowledge the traditional custodians of the land before an event, you are actually taking part in a Welcome to Australian Country ceremony. These ceremonies have historically been used by Aboriginal tribes to acknowledged the traditional custodians of the land prior to performing a ceremony, but it is only now that we too are paying our respects for the true owners of the land we currently occupy.

Kearns Kearns