If people have ever worked in email marketing, they have experienced a headache or two due to email verification. Email marketing begins with a basic goal: they try to obtain a few hundred people on their mailing list through blog material, lead magnets, and other opt-in delights, and then they begin sending email newsletters using a famous Email Service Provider.
However, as time passes, people become aware that something is wrong. What was once a vibrant and active email list is now on life support. The emails aren’t getting through; they’re bouncing, and just ten out of every hundred subscribers are getting them. With 48 per cent of global mail being classified as garbage, this is the case.
How? This is due to a decrease in their email deliverability. Email Validation Service is an important technique for users to improve their email deliverability and to understand how it might affect the performance of their email marketing.
The process of establishing the validity of an email address and improving the possibility that it belongs to a real person is known as email verification. The purpose of email verification is to ensure that a genuine person with a valid email address receives and interacts with the delivered email.
What is the Process of Email Verification?
Email verification is a step-by-step method for confirming emails that can assist people to enhance their email deliverability. Although different verification services have distinct processes and procedures, the overall process of how email verification works is as follows.
First, it discovers any difficulties or potential problems before ISPs or ESPs are notified. It’s equivalent to using a spell check to ensure they haven’t misspelt anything before putting in that 15-minute paper. Checking their mailing list for spam traps email addresses, which were developed to catch senders who aren’t following proper practices, is a common method of email verification.
If people have been buying mailing lists, there’s a good possibility they’ve gotten a few. Even if they have properly obtained email addresses, one or two spam traps may be there. These addresses are deleted from their mailing lists after email verification. Otherwise, if a user sends an email to a spam trap, they will be asked to remove that address from their list, or ISPs and ESPs will blacklist them.
How long does it take to verify an email address, and how can a user do it?
Email verification usually takes less than a second and doesn’t need to send a single email. After email verification is completed, the user should receive their results immediately. They can discover which email addresses are hard bounces and should be erased, as well as which are disposable and false, as well as which are simply invalid.
They can either batch-upload the emails to an email verification provider or link an email verification API to validate their email addresses. The second option is often preferable because it can avoid problems from arising in real-time, but it requires a developer and can be pricey if they have a restricted budget and development resources.