If you are in the marketing field, you have probably heard of Artificial Intelligence (AI) as a marketing strategy. AI lets marketers create highly-personalized consumer experiences that cost less than conventional campaigns. Consumer interactions with a product or solution are used for future optimization. This makes it important for marketers to understand how to use this technology. Below are the roles that AI plays in marketing:
Improving Sales Forecasting
With AI, marketers can compare sophisticated inbound communication alongside conventional metrics to help in answering difficult strategy questions. AI marketing eliminates the questions on whether or not a prospect is ready for a discussion. It is because the data give the answer.
Understanding Consumers More Deeply
AI marketing helps marketers know what consumers are thinking, saying, and feeling about the brand in real time. Such data can be harnessed in real-time, modifying branding and messaging to maximize marketing effectiveness. AI can tap into the abundance of consumer data concealed in social profiles, keyword searches, and other online data, helping marketers effectively run ads.
Optimizing Digital Marketing
AI has paved its way into marketing to help brands improve each step of the consumer journey. Brands that run digital marketing campaigns should use innovative AI-powered solutions to maintain their competitive edge. Here’s how AI can optimize digital marketing campaigns:
- Improved PPC advertising. Artificial Intelligence can help brands uncover new ad channels that their competitors may not be using. AI-powered systems can be used for testing out more ad platforms and optimizing targeting.
- Intelligent email content creation. With AI, brands can send personal curated emails to each of their customers. It analyzes the reading patterns and topics of interest of a given audience to recommend the most relevant content to them.
- Content-creation chatbots. Intelligent chatbots offer unmatchable customer support. Chatbots can access millions of customer-centered data points. Also, they can aggregate location-specific requests in order to detect patterns and identify repetitive issues and the cause of these issues for a certain user.
- Intelligent website personalization. Intelligent algorithms can help in personalizing website experience and push notifications. As a result, website visitors could see the most relevant, content, offers, and notifications based on their browsing history, demographics, and location.
Analyzing Huge Blocks of Open Content and Identifying Trends
This lets brands interact directly with their customers in real time through social conversations online, possibly influencing their buying decisions. With Artificial Intelligence, marketers can monitor social conversations to identify any relevant conversations.